Unraveling Multifaceted User Preferences on Content Platforms: A Bayesian Deep Learning Approach
Mingzhang Yin, Ziwei Cong, Jia Liu
Marketing Science, 2025.
Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach
Mingzhang Yin, Khaled Boughanmi, Anirban Mukherjee
Journal of Marketing Research (JMR), 2026.
Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices
Ryan Dew, Nicolas Padilla, et al., and Mingzhang Yin
International Journal of Research in Marketing (IJRM), 2024.
Words That Matter: Analyzing the Causal Effect of Words
Alain Lemaire*, Mingzhang Yin*, Oded Netzer
Major Revision, Journal of Marketing Research.
