Instructor

Machine Learning in Business (Ph.D. level), Spring 2026

Marketing Analytics II (Master’s level), Spring 2023 - 2026

Student Advising

Zhiyu Zhang (Ph.D., UF Marketing), co-chaired with Steve Shugan

Weiran Lin (Ph.D., UF Marketing), co-chaired with Steve Shugan

Joann Liu (Ph.D., UF Marketing), committee member

Yiheng An (Ph.D., UF Marketing), committee member

Zhaoyan Song (Ph.D., UF Statistics), committee member

Yang Zhao (Undergraduate, Tsinghua University), research mentoring